Magnetic..
I was thinking one K plus users every month or so-a properly marketed Efika/MOS 2 combo, available easily at Fry's (big west coast US electronics geek mecca) could do that.
I think bPlan can build as many Efikas as anyone could want, but I'm hoping things get together in such a way as to market this system right-for example in 'Make' and 'Nuts and Volts' magazines and in hobbyist oriented electronics stores. Not to mention in car multimedia arenas as well.
1K users per month? More like that many per week!
We need to get out of the bedroom coder box and start thinking like real companies with real products that we can sell to 'customers'. You know, people who throw down money for things which they then use

A tiny bit of that would involve MOS core team getting a little polish behind them, I think BBRV try to do this from time to time.
That was one of the ways Amiga, Inc screwed up with developers-they had this system in place and it was run by, frankly, a rather surly individual whose public demonstrations/speeches scared a ton of people away. I'm not saying MOS guys did/do that but there's a lesson to be learned there. Among the many things AI taught us NOT to do
They had this rather efficient media friendly mouthpiece in the shape of McEwen, but sadly lacked the tech/money to back up his claims. MorphOS side more than has the tech, but I think they need a MOS specific media friendly mouthpiece to sell what they have so the core team doesn't have to. At least there is a real product which works, and somewhat of a means to get the money side of it up to speed.
But, back on topic, MOS 2.0 is looking great! Even if someone here just culled out the biggest, nicest features and wrote it up in a friendly way, then distributed it around inside and outside our insular community, it could go a long way in the right direction.