The concept presented is to save money using Open Source Componants, address control issues, and allows their members to take advantage of the changes in the IT industry.
I think Avalanche wants to show the viability of an all-Open Source solution for business -- using thin clients (for example, Pegasoses). They want to create a roadmap for the whole process from planning to certification, for a select range of application areas including the general office desktop. This project is also intended to be sort of a test case of the value to members of collaborating in the cooperative. Anyhow, that's what I get from the page, basically.
No. I guess everyone else does fail as much as I do to see what should be that spectacular about this.
Especially since it's what we'd call "ungelegte Eier" in German ("eggs not laid yet" - english analogon, more or less: "don't cross your bridges until you come to them").
So all I was thinking about this is: "Nice, maybe something turns out of it, good luck!" - and went on to the next news-item.
Your dealings with Freescale, they are quite interesting, yes - but that Avalanche stuff, a cooperative incorporated five monthes ago and which is very much still in the beginning of even starting to plan and get further funding...?
So either that whole story is indeed not that exciting or Avalanche/Genesi utterly failed to point out its importance. IMHO.