Yeah, definitely not cheap (and that was also a promo price), but still very interesting to see this. It's actually a full fledged desktop motherboard, 3rd gen PCI-E for real desktop GFX card, SATA 3 for HDD, etc. Eight core 64-bit CPU, up to 16GB RAM (the SoC itself supports up to 256GB RAM), etc, etc.

This is "Samantha Done Right" (but of course this didn't exist back when Acube did the Sam)...

Anyway, very expensive, but open for everyone to buy, no licenses, no NDA's, nothing like that. More is bound to follow, and the price is bound to come down drastically in the future for products like this.