> Sounds like APM is getting out of the PPC business.

Yes, and they made no secret of this plan when they announced their X-Gene as long as 1.5 years ago:

https://morph.zone/modules/newbb_plus/viewtopic.php?forum=3&topic_id=7675&start=199
https://morph.zone/modules/newbb_plus/viewtopic.php?forum=3&topic_id=7675&start=212