> The boards shown at Power Developer 2 were not Efika
> boards made by bPlan for Genesi

These are not only "not Efika boards made by bPlan for Genesi", but these are no "Efikas" at all, contrary to the claim of geit and others. That's the point.

> because they still don't exist

Exactly. So there's no need to call some (not quite) random boards "Efika" and thus create the impression they were made by bplan/Genesi.

> they aren't even built by freescale

The MPC5121eADS ("Hellrosa"), yes. With the MPC8610HPCD I'm not quite sure.