Newbie question of the day:

I have done everything as described, however everytime I attempt to start UAE I get the error "failed to load kick.rom", in the console window I see the error "Opening cfgfile '.uaerc'...failed" - Except my modified .uaerc is configured and present in sys:emulation/e-uae....

I think that quite possibly I'm starting e-uae incorrectly, what is the correct way to start e-uae?