Here is a GREAT article and gives a solid indication of where Genesi is headed:

Sony's Idei -- Part 3

The first two sections are interesting reading!

This is the future domain of MorphOS.

Sincerely,

R&B

Interesant, but i dont like playstation and ps2 consoles, they are crap (dreamcast is better than ps2, better resolution, more memory and more...), and now sony products has less quality and crash before... (playstation & ps2 has very bad quality)

I dont like stupid marketing, i analyze that i buy, so im not affected by the biggest marketing campaigns of sony :D

But is interesant that Genesi makes more important ;)

PS: When we will have MorphOS 1.5? i like can have AmiTCP and others :D

I can't read it with my browser, needs netscape 7.1

Somebody can put the article in here ???

Because i think i'm not the only one

I hope it is not prohibited, so please don´t bite me
if it is...

Here is the Article:

At this year's World Economic Forum, held in January in Davos, Switzerland, Tony Perkins sat down with Mr. Idei—with Sir Howard Stringer, Chairman and Chief Executive Officer, Sony Corporation of America, at his side—to discuss their take on technology trends. In this third part, Mr. Idei talks about the TV versus the PC, and compares Sony's Mr. PlayStation to Steve Jobs…. Part 1, in which Mr. Idei and Sir Howard talked about Palm, mobile phones, and Sony Music’s issues; and Part 2, where Mr. Idei debated the virtues of Linux vs. Microsoft with Tony, were posted last week.

Perkins: The big question is: How are the home entertainment and communications platform going to get integrated? Apple's religion is that the home is going to be PC-centric. Sony appears to think that it is going to be television-centric. How is this going to shake out?

Idei: There is no one winner here. We emphasize TV in the home network because of the PlayStation. It is harder for us to compete with the PC, because Microsoft controls the PC platform.

Perkins: Do you worry about the Xbox?


Idei: No, not at all.

Perkins: Why not?

Idei: Because Microsoft is losing money producing the hardware, and their losses are getting bigger. We shipped 25 million on our first product and made money, they shipped 8 million and lost money. This is a huge difference. They also can't produce hardware and integrate graphics chips into their product—they have to buy it from someone else. They can't compete with Sony, because they can't match our margins.

Perkins: Back to the big question—right now, if you have a mobile phone, a Palm Pilot, an Apple iPod, and a TV set, it is not clear how these are going to all work together. So what is Sony's platform strategy?

Idei: Our platform strategy right now is twofold. Sony is a licensee of Microsoft for the PC, so we share their roadmap for the PC for the long-term. We have also been in joint development with them for the past two years, to bring higher quality audio and video onto the PC, and Microsoft has been integrating this new capability into Windows XP. This way the PC can become more of an entertainment device for Microsoft. But whether or not the user will welcome the PC to access entertainment content, we will just have to wait and see….

The second platform will tie together the PlayStation, the home server, and the TV. We have announced jointly with Panasonic and Philips that we have agreed on the basic Linux kernel for this platform. Based on this Linux kernel, we are developing the middleware and the application interfaces so that our PlayStation, future TVs, and future home video cameras will all work on a single platform.

For this to work, we need to accommodate an operating system on top of this middleware. In the consumer electronics industry, however, few people understand OS architecture, so it would be hard for any of us to compete in the operating software area. Even at Sony, where we have many smart software developers, we still can't compete with the IT industry in this area. But we still need to define this platform and what part of it we want to control, and we want this platform to be open so it gets widely adopted.

Perkins: What are Sony's plans for the TV set?

Idei: We sell about 12 million TV sets a year. Eventually, they may work on a wireless network with your PC and home server, but they are basically dumb terminals used for display. We will eventually integrate the Internet and communication into the TV, but this will not happen overnight. There isn't much market demand for this right now. And the TV will never be as flexible as a PC, because it needs to be easy to use. We need some genius idea on how to build some of the capability of the PC into the TV, but also keep it simple to operate. If we can find this idea in Silicon Valley, that would be great.

Perkins: The problem we are trying to solve here is about the consumer experience on top of any OS. The test model for this is what Steve Jobs just did with Jaguar. Personally, I got iTunes, iPhoto, iMovies all running on one server at home, and it's transparent. If I plug a DVD in or an iPod in, the icon automatically comes up on my screen. When I plug my Sony Cyber-shot camera into my Mac, I don’t have to do anything, because it assumes I want to see the pictures in the camera so it automatically brings up the iPhoto interface. I don't even have to touch my mouse! This is the model for Sony.

Idei: We actually met several times with Steve last year, in January, March, and June to try to work out a mutual strategy. But you know Steve, he has his own agenda. [Laughs.] Although he is a genius, he doesn't share everything with you. This is a difficult person to work with if you are a big company. We started working with them, but it is a nightmare. We have the exact type of guy like Steve within Sony. His name is Ken Kutaragi. They respect each other. So maybe if we can get them both together then they could figure out how the PlayStation and the Mac can work together.

Perkins: Well, in many ways Sony has always been Steve Jobs's model for Apple.

Sir Howard: So we are also rivals, and trying to get together would frankly be a waste of time!

Note to members: This concludes our interview with Mr. Idei and Sir Howard. We at AlwaysOn were certainly very, very interested in hearing what Mr. Idei thinks about buying Palm, problems with Sony Music’s content distribution strategy, Sun's stumbles, and life with Apple. Please post your comments, and tell us what you think is in store for Sony.

@Donar

Thanks

Donar
Thanks for the post. I ran into browser troubles on my Peg and didnt feel like booting into Linux :P

This is very interesting.. seems like Sony is looking for an OS - hello Morphos!

magnetic

Quote:

From the things you said earlier i "knew" that you were into Settop Boxes. My question is are you in desktops either? I know you have the Pegasos II now. But from an earlier statement i got something about it beeing (only) an development system for your Settop Box.

"The desktop is controlled by Microsoft" and "Apple is a nightmare to work with" (Got this from the article). Will MorphOS interconnect the Home Theatre Network World (TV/Settop Box) with the Personal Computer World (Pegasos) on it's own Hardware Platform?

Or even:

"For this to work, we need to accommodate an operating system on top of this middleware."

Oh ::cough:: MorphOS ::cough::

Thanks

I think that the settop market would be great as long as it works in a
circle. Settop box/game console goes to market and is successful
(should be). Then software that is developed for the settop should be
compatible with the desktop (Pegs 1 & 2 & ...). It would accelerate
both markets.

David

It looks to me that their answer is in Vegas!

--Aaron

@DSLCC

Yes, i think that they can share the software of both markets, then if one of the markets gets more money, then these apps highly required on these sector could be used on the other... by example:


- Web browser (including the all standards, and things as flash, java...)

- Powerful "multimedia player" that can plays video/audio streams from internet, mp3, ogg vorbis, divx, xvid, DVD...

- Games

- Apps used for professionals (and not so professionals) such as 3D, CAD, music editing, non-lineal video editing...

And others...

I think that STB could be good for these people that use windows because "they arent geeks", they are only people that use the computers "for their things" and dont like know things about computers, only use it. Since gaming, web browsing, hear music, see films, see digital tv, wroking with professional apps (3D, CAD, music, non-lineal video editing...), to...

The problem that windows is a too problematic Operating System, and then these people needs search "friends" for fix the computer for free, or go to their computer shop for that they fix it for MONEY... Then, STB will solucionate their lifes

Could be very nice if Genesi's STB will can be used it as a computer, but all small assembled, easy to use, fast, and no crashes!

LOL! http://www.umlchina.com/GUI/Misplaced.htm (getted from a post of A ORG)

"When I plug my Sony Cyber-shot camera into my Mac, I don’t have to do anything, because it assumes I want to see the pictures in the camera so it automatically brings up the iPhoto interface. I don't even have to touch my mouse! This is the model for Sony."

Dangerous features. All this automatication should be kept *optional* but not required. I really hope that MOS keeps transparent and user controlled and does not go ths MS way to don´t care what the user is wanting...

Zylesea:
"All this automatication should be kept *optional* but not required."

Im with you!

No need to boot into Linux.
Simply try Voyager to view the Website.

magnetic ,

They arent as others have chosen IA64 linx for the ps3 and other things for a major reasons.

Wrong BBV and you know it. Very wishful thinking on your part
They stated and I quote IA64 Linux for one of many reasons.