@Fred
While I am personally inclined to agree with you, I think those who made the choice were hoping to see some conformity through the "official" resellers.
In my opinion, the award isn't wrong, but the name of the award is wrong. This is more like the award you will see a car-dealership or department store have. I would call it "Reseller WebPresence Award" or something like that, not "Best of the Web." This is only my _personal_ opinion on the subject.