Altera is a very capable company.
I have been looking at their FPGA and CLPD products for the last couple months for use as glue logic.
They also have an agreement with Intel to begin fabbing processors that combine ARM processors with FPGA components.

They should be worth following.
Also, I don't believe the PPC or IBM's Power line is "too late for IBM to push".

The PPC just had a great run in the last generation of game consoles, and Power 8 looks pretty impressive.

[ Edited by Jim 20.11.2013 - 02:38 ]