I agree. Genesi needs to think more like Apple. They're trying to create a recognisable brand here, and need to have a product that people can look at and instantly recognise as a Genesi product.

The butterfly logo is a very eye-catching logo. I'd like to see them design a case incorporating the butterfly (something modern-looking and eyecatching), and maybe have a few different base-specs to choose from (DVD/CDRW, HD size, GFX card etc). Sure, continue to sell the motherboards separately too.

Aesthetics play a BIG part in what we buy (whether we like to admit it or not). Just look at the explosion in custom PC cases over the last couple of years. Look at the iMac G4, or the new G5 PowerMac.