Shopping in Aldi in a UK store is a far different experience to shopping at any Aldi in Germany. In short Aldi have adapted to the UK market which places more of a focus on things being visually attractive as a way of enticing people in and getting over the stigma associated with a discount retailer. Ive found in Germany people see food shopping as functional hence their stores Lidl, Aldi Penny Markt, Kaisers are a tad functional compared to UK tastes. German people I’ve found also do not like overpaying for goods hence why you have the proliferation of discount supermarkets. Like with recycling your bottles it’s taken years for the UK to follow suit...