>> It's also used in [...] TV sets, video transcoding cards [...]

> the Toshiba SPE stand alone apps you seem to be referring to here did not make it to market.

I don't know what "Toshiba SPE stand alone apps" (SpursEngine?) *you* are referring to here, but I'm referring to the Toshiba REGZA series of TV sets incorporating full Cell B.E. chips:

http://www.google.com/search?q=site:toshiba.co.jp+regza+%22cell+broadband%22
http://medical.toshiba.com/about/pioneering-technology/ (see "2009")