Priest of the Order of the Butterfly
Posts: 750 from 2003/2/14
From: Earth
The main reason we blog is that it is a very effective and very inexpensive sales and marketing vehicle. We need only to invest our time and creativity. The proof it works is that Genesi and bplan exist. We don't have the luxury of any sort of fancy marketing budget. We operate on positive cash-flow. We have regular salaries to pay and production to fund. Anything else like
this site is extra. We have had to rely on an online presence to capture and channel the attention of perspective buyers and business partners. Please keep in mind that the objective is to attract more customers and more business partners. Here is this past weeks week's report (six days).
424295634_1aebfd779c.jpgThere is much useful information to harvest from Google Analytics. If you are reading this you know the OSNews readers came to read about AROS for the EFIKA. We learned a lot about market interest on that one. In so doing, it helps us tune not only the message, but it helps us manage it. What do we mean by that? Try this. Google the following key word pairs:
open client
dirty feet
Try these obvious searches:
bbrv
efika
And, how about these unlikely combinations:
chinese national day
quadruple play
next ipod
looking good feeling good
The ipod blog led to the Cisco interest in Genesi. If you searched open client on the web you may have noticed our promotion finds itself above anything IBM has had to say about the subject (
any guess how much money does IBM spends on marketing?). How many results are there? If the results have
Evolution of the Species near the top that means the blog is read. dirty feet promotes power2people. The others have created a significant value (we are talking business/contracts/money). Publishing often and using the right words makes it all work. Check this out: the medium is the message

One more note about this Web2.0 strategy. If you get it wrong, you can start over. Google this: Amiga Reunification
OK?

In the meanwhile, what have we had to sell? We had three versions of the Pegasos I which were not good enough to be top shelf commercial products and we had the Pegasos II, which was long in the teeth by the time we were able to get Freescale to agree to purchase a few. Thanks to those multiple purchases we were able to make sure many of you received free boards or machines (
and often more than once!). Ultimately, upgrading the Pegasos II to the 7447A was impractical for a number of reasons. Today, we have the EFIKA and a few 8641D reference design buyers. We do what we can to draw attention to the offerings. That picture is of a machine we shipped yesterday to a customer in China. They paid good money for it. Without the Internet we would have never had this relationship.
Of course, we are disappointed to read this from the three of you - long time Pegasos users and valuable members of this Community, but it won't stop us from posting to our Blog about our Company. That is what it is for. You would probably agree that it is better done there than in a Forum such as this. In any case, if you don't like it just don't read it!

Last, but not least! We appreciate ironfist and TMHG. For example, ironfist's EFIKA review generated a huge response online (
don't we want more MorphOS buyers?). His review led to a leading Swedish IT magazine article. This got the attention of Freescale and it added another reason to their list why they needed *this* Community. In the meanwhile, TMHG has been a crusader in righting wrongs and keeping the history that is written right. Think about that. Don't ever forget that perception is reality. That works today or in a hundred years from now after we are all gone and this discussion is still being read.
Kind regards,
R&B
Not megalomaniacs, just hard working people trying to build a company...